Barlie Ve

External Affairs Manager

Lima Sekawan was my bible when I was a little girl. I learned a lot of things and wrote down what I have observed in my notebook. Nowadays, I still “Spy” on people and campaign because my passion is inventing a new, more powerful, and profitable ways to creatively listen to consumers then turning those insights into business ideas that can generate annual revenue.

SPEAKER SESSIONS

Leadership Stream

26 September 2018 | 13:30 - 14:00 | How to Advertise Your School in 2018

Marketing for a high school can be one of the best, and often challenging, situations a marketer will face, especially in Gen Z. Generation Z is a highly diverse, social generation who have grown up in the digital age. Regardless of your organisation’s personality, your goal will most likely be the same thing: increase enrolment. Today, a school’s potential applicants are doing much more research before they even open communication with a school, shoving inquiries down to the bottom of your marketing funnel. It’s important that your school provides educational content regarding your classes, references from other parents and the way to communicate and engage with your office.

Find out:

1. Where to advertise

2. How to market a school

3. What channels to prioritise

4. Who to trust