Anggaripeni Mustikasiwi

Education Project Leader

Penny has been working in the area of education for more than 20 years.Penny is a project leader for School Development Program funded by ExxonMobil in Bojonegoro and Tuban. During her career Penny has delivered more than 100 workshops and trainings for teachers in more than 20 provinces in Indonesia and managed more than 30 billions rupiah of project fund


Leadership Stream

28 September 2018 | 11:00 - 11:30 | English/Bahasa | Empowering Students to Market Their School Through Social Media

Times have changed, and many schools are finding that they need to engage in strong marketing tactics to thrive in today’s market. That means more schools than ever are looking to develop marketing plans to guide them. Unfortunately, for those institutions building a school marketing plan for the first time, it can be overwhelming to get started. In some schools, it will be a challenge to plan and implement the school marketing, especially when they have limited resources. School marketing plans streamline what you do and outline why you’re doing it. Validating these important decisions is important for gaining support for the plan and ensuring that you continue to move forward with positive progress. Implementing the school marketing plan will require resources. However the fast development of the internet and digital technology is one of the advantages that the schools can use to deal with the limited resources. Understanding the challenges that the schools deal in marketing the school, especially schools with limited resources, Putera Smpoerna Foundation through its School Development Outreach (PSF-SDO) delivered a serial of  workshop and coaching mentoring activities on School Marketing by using the social media in 12 schools in Bojonegoro and Tuban as part of the School Development Program. The School Development Program that was facilitated by that was fully funded by ExxonMobil. The presentation will share how students can be the one of the resources and get involved in the school marketing and promotion in those 12 schools.